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Книга eleven Steps to Create a profitable website eleven Steps to Create a winning site Книги internet дизайн/разработка Автор: Microsoft Год издания: 2007 Формат: pdf Издат.:Microsoft Страниц: sixty four Размер: 3,4 Язык: Английский 34 (голосов: 1) Оценка: Microsoft workplace stay Small enterprise and Startup kingdom are devoted to aiding marketers begin and nurture their companies by means of delivering ideas that may be placed into motion instantly.

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Most of them carefully review every submission before acceptance. Web directories and “What’s New” pages don’t post listings automatically. Real people – editors – decide whether your new Web site meets their requirements. Those vary between directories, but are always posted for you to see. Copyright © 2007 StartupNation, LLC 54 Launch a PR Campaign There are others on the Web who stand ready to help you get the word out about your new Web presence: online news sites, e-zines, and press-release services like PRNewswire, PRWeb and PR Leap.

The e-sales site Avangate has a “Top 50” list of more sites where you can submit press releases, most of them for free. Some more effective publicity tools and tips: • • • • • • Postcards. Send postcards to everyone in your business database and announce your new site. Include your company logo, URL and maybe a screenshot of your home page. Discounts. Offer a discount on your products or services just for visiting your new Web home, and a bigger one if visitors bring you new business through a “Tell a Friend” promotional page on your site.

This includes all of your company’s firewalls, anti-virus scanning, adware protection and Web hosting services. A wide range of online services and software can handle this crucial task for you or help do it yourself. Some are free, some charge. This is a good starter’s list: • • • • Qwest Security Services Symantec Security Check Alken Online Security Check Software QA & Test Resource Center Tip The basics of Web site security Fortunately, just a little bit of legwork can help you determine if your site is properly protected.

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